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Designing and Marketing

Designing and marketing plays an important role in business. The hidden power behind every successful product includes its designing and marketing. The purpose is to communicate and strengthen the branding of the company as well as to create awareness among the targeted audience.
We at Guidona hence provide solutions for each organization's need by understanding their values and product. We provide solutions which will increase the awareness among the targeted audience.

Creative Design

Design is a reflection of your identity. Design plays a vital part of any business as it establishes the initial communication between the producer and the consumer. Picture speaks a thousand words. The human brain processes images 60,000 times faster than it does text, and 93% of all human communication is visual. Your audience and your potential customers need to understand what your organization is doing and what it’s all about across every touch point – from your website to your social media accounts, e-mail communications and physical locations.
Organizations that can’t achieve this fail to generate leads and thereby drive sales and business growth.

Industry used

Education
Publishing
Mobile App Design
Education
Education sector is becoming more and more competitive nowadays. Design which speaks your product is very important. Everything should be student – parent friendly yet eye catchy to increase its awareness among the audience. Education sector deals in building future generation by implying creative design we can Increased diversity of learning experiences, enhanced social connectivity, improved emotional resilience and attendance, positive influence on pedagogy and study programs and increased desirability and enrolments
Publishing
In the publishing industry, advertisements and logos, which appear in printed works like magazines, newspapers and books should be creative and eye catchy. Creative design gives more satisfaction to readers. In the age of E-books, creative design plays an important role.The design of the book’s interior is also important for reader’s enjoyment and ability to understand your words, sales and author platform. 
Mobile App Design
Mobile apps that are designed without putting creativity and consumer satisfaction into consideration fail to attract consumers. Currently, with very attractive and cool looks, users prefer quick and easy to navigate applications that can solve their problems with fewer interactions and touch. Therefore, it is very important for mobile app development companies to comprehend the importance of designing and UI/UX in the development of mobile apps.

Impact

Strong first impression

In the digital age, companies only have a matter of seconds before a customer makes up their mind. Those few seconds are crucial because they can make or break a sale – and design plays a huge role in the deciding factor. For example, it only takes people 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo. Good design is a signal to customers that they should buy from you. This is true not only online, but also for physical product. Creative design plays an important role in attracting consumer and generating leads.

Builds customer relationship

Since relationships are based on emotion, customers are often emotionally connected to a company. Good design makes it easier to create emotional connections. Great designs use color, layout, and smart font choice to connect to their consumer in meaningful, emotionally driven ways. Incorporating impactful, memorable, and emotional connection in the visual display of your brand is the best way to show the world who you are and what your brand stands for.

Promotes brand consistency

Consistency is the key when it comes to creating a cohesive brand. In fact, having an inconsistent brand is a critical mistake that could put your business out of business. That’s because the brand ties the customer to the emotions. When a brand is inconsistent, it seems chaotic and disorganized. People don’t want to get involved with chaotic brands because they trust the company less.

Key to social media success

If you thought you only needed a well-designed website to succeed, think again. Many of today’s marketing efforts are done on social media platforms. Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company. But in the age of aesthetics, you won’t get far with your social media strategy with poor designs. Creative design helps to maintain consistency and aesthetics.

Our Pricing

$ 99999.99
Creative design is important for increasing business and its sale. Guidona helps you to create design which will speak your organizations ethics and value.
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Digital Marketing

Times have changed, and even the way businesses approach their customers has shifted. Traditional marketing has taken a step back and bring a new face in front of the industry. Our desire for change and creating ways to make it possible has led a lot of things into a different path. Businesses need strong digital presence to grow more and more.
The internet has brought a whole new market and Guidona is ready to help you to explore this side of marketing. Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future. Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit. Guidona is ready to extend its services to you and your organization to meet with more success and profits.

Industry used

Fitness and nutrition
Food industry
Retail
Entertainment
Fitness and nutrition
Concern about fitness and nutrition is kept on increasing. As importance is increasing, fitness companies are investing heavily in social media. They create multiple campaigns to target users with various fitness goals. Weight loss campaigns are different from abs building campaigns. 
Brands also use influencers in social media to attract young audiences. By posting highly actionable content, you can increase the revenue value. For instance, 75% of IG users take action after viewing an ad on Instagram. 
Food industry
People love food. They have an emotional attachment to certain food items and also to the brands that make them. The food industry is not limited to recipe card sharing. When it comes to food, people don’t read. They watch videos. When they want to cook anything, they watch videos of how to do it themselves. 
You can understand this with the amount of YouTube channels dedicated to this and the number of views they get. People take pictures of their food before enjoying the meal in restaurants to post it on their social media profiles. Restaurants create visually stunning images to attract users while they search for restaurants online. 
Retail
Having a strong brand helps retail businesses differentiate themselves from competitors. Digital marketing can allow a company to improve the knowledge and perception customers have about a brand by investing in brand awareness, brand reputation, brand image and more.
Entertainment
The reach and the size of the audience are unparalleled in the case of media and entertainment marketing. Traditional marketing techniques and strategies have almost gone obsolete. It is the digital age and digital marketing has proven to be substantially cheaper than traditional marketing. Digital marketing has made it more interactive with clickable links and actionable buttons. The connection with the audience has improved more than ever.

Impact

Online presence

In today’s world, if you aren’t online no one is going to find you. You must establish an online presence in order to see an impact of digital marketing on business growth. The modern customer doesn’t look through a phonebook; they use Google, Facebook, or ask their friends on social media. If you aren’t there, you are missing out. The average person spends over two hours on social media every day. When a person has the thought to look at a product or service, you must have a presence where they will be searching.

Generation of Leads

Digital media is a low-commitment way for new customers to show an interest in a business and its products. Getting leads is a very important advantage social media brings to any business. They are a sign that customers are interested in the brand and its products.

Trackable, measurable results

With digital and analytic tools you can get trackable and measureable results which will help to increase and improve the business to attain more profits. You can obtain detailed information about how customers use your website or respond to your advertising.

Pricing

Digital marketing, if used in the right manner, can increase your sales, improve brand presence and make your brand more profitable. It makes your product available to your target audience. When done right, it increases brand awareness, boosts sales and turns users into brand ambassadors. If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.
We, Guidona is ready to extend our services to you to increase your digital presence, interact with new potential customer and reach new heights in business.
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Social Media Campaigning

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
We at Guidona, help you to engage with people through social media. You can increase your company’s brand image through social media presence.

Industry used

Tourism
Health and fitness
Real estate
Education
Beauty and fashion
Recruitment
Tourism
Social media has changed the entire landscape of the travel industry and it has helped people to travel in different parts of the world and enjoy diversity. Travel based companies are utilizing social media to influence their followers with photos of different locations and also help them see like-minded people experiencing products in a very natural and non-promotional way.
Health and fitness
People often think that the relationship between customers and health professionals is usually developed face to face and fitness is something that cannot be taught in words or sentences. But luckily, highly visual platforms have made digitally conveying knowledge possible. Social media professionals and enthusiasts have created their online presence in such a way that they can be in anyone’s pocket and act as a personal trainer, health coach or nutritionist.
Real estate
As we all know everyone uses social media nowadays. From brokers to agents and property managers, everyone uses social media as it helps to bring the properties to a huge audience base. This has proved to be more lucrative than any other traditional means of marketing. Creating highly targeted advertisements on Facebook and asking the followers to share the property details on their profiles helps in free advertisement. So, if you are in this business, then learning to improve the social media presence will definitely help.
Education
You simply cannot ignore the power of social media in various education settings. Students and teachers can easily communicate through it and learning has become more engaging, exciting and easy. From teachers, administrators to any other learning professionals, everyone understands the value of going social as it helps them to share information online and collaborate effectively that they could never do before.
Beauty and fashion
Social media is all about information content and creativity. There is no wonder that it is a perfect marketing technique for the beauty and fashion industry. People who are in this industry can use it for day to day communication and fans can simply follow the styles that constantly evolve and change. Today, top brands are able to easily connect with their target markets and gather feedbacks in real time. Professionals have helped latest fashion to reach every corner of the country and have helped to increase interaction and build a sense of customer loyalty.
Recruitment
Social media are great playgrounds for recruiters. Most often job seekers turn to Facebook, Twitter, LinkedIn to get their perfect job and recruiters also keep following on social platforms. Since these platforms are great for highlighting new job posts and locating candidates, recruiters and hiring managers often use the network to screen candidates, thereby making it a valuable tool for the industry.

Impact

Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

More Inbound Traffic

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you'll have much more difficulty reaching anyone outside of your loyal customer circle. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

Improved Search Engine Rankings

Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn't directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let's face it, everyone uses Google to find information, and they likely won't navigate past page 1 because their answer normally is on the first page of results. If your business website isn't ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy.

Higher Conversion Rates

Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with other people, rather than companies. Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing. When a brand is interactive online, consumers who follow your brand's accounts often begin to more completely trust the credibility of your business.

Pricing

Through Guidona support, you can use the right social media for your business, maximize the cost-effectiveness of your campaign, improve your business’ search engine visibility, and more effectively track your campaign’s success. The results could be better than you had hoped for.
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