Strong first impression
In the digital age, companies only have a matter of seconds before a customer makes up their mind. Those few seconds are crucial because they can make or break a sale – and design plays a huge role in the deciding factor. For example, it only takes people 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
Good design is a signal to customers that they should buy from you. This is true not only online, but also for physical product. Creative design plays an important role in attracting consumer and generating leads.
Builds customer relationship
Since relationships are based on emotion, customers are often emotionally connected to a company. Good design makes it easier to create emotional connections. Great designs use color, layout, and smart font choice to connect to their consumer in meaningful, emotionally driven ways. Incorporating impactful, memorable, and emotional connection in the visual display of your brand is the best way to show the world who you are and what your brand stands for.
Promotes brand consistency
Consistency is the key when it comes to creating a cohesive brand. In fact, having an inconsistent brand is a critical mistake that could put your business out of business. That’s because the brand ties the customer to the emotions. When a brand is inconsistent, it seems chaotic and disorganized. People don’t want to get involved with chaotic brands because they trust the company less.
Key to social media success
If you thought you only needed a well-designed website to succeed, think again. Many of today’s marketing efforts are done on social media platforms. Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company. But in the age of aesthetics, you won’t get far with your social media strategy with poor designs. Creative design helps to maintain consistency and aesthetics.